This course walks through the entire branding process. Because of how massive this process can be I want this project to be something you can build on slowly. I want you to post your progress in the project section of the course. You can start off with posting any of the following tasks. Do not feel like you have to wait until you are finished to post your entire project. This is a marathon and not a sprint! (not all of these are required, these are just suggestions).
You can decide to follow the Sushi Club client brief OR you can decide to do another client brief or mock company of your own.
Client Questionnaire Sketches Word Maps Any Word Association Exercises you do User Profile (Persona) Moodboards Stylescape or Style Presentation(s) Logo Design and Different Concepts A Final Logo Presentation A logo System Color Palette Presentation and inspiration Typographic System Mockups or other Branded Projects That Support Your Brand Design Samples of Headlines, Written Copy Or A Sample of Your Brand Language in Action A Client Presentation A Behance Project Post A Brand Standards Manual
Whew, that is a lot. As I mentioned above not all are required for each project as every brand is different.